About Us

Our Story

Francesca Strange, founder of The Proof, is a self-taught cook and baker. From an Italian background, she was often found sitting at the foot of her Nonna, watching as she created incredible desserts, puddings, cakes and sweet treats.

As she grew old enough to bake for herself, armed with only a Mary Berry dessert cookbook and a very sweet tooth, baking has since developed into a lifelong passion. After years gigging as a music journalist, the need to bake took over, and The Proof was born. Francesca’s puddings were legendary amongst her family and friends, and “we’ll bring pudding’ became her slogan.

One order became two, became ten and before Francesca knew it she was running her own business. The puddings are made with quality ingredients, plenty of indulgence, with their own distinctive look and feel that shys away from sparkles and artificial colours. With a nod to style, but its heart in substance, The Proof delivers a twist on the puds we all know and love. It is a modern day sustainable, independent, female-led business that donates a great deal of time and energy to deserving causes.

The Proof’s bakes don’t have any of the additives or life preservatives that you find in supermarket desserts. They are all packaged sustainably, and available for local delivery 7 days a week.

It’s also a business that gives back to its local East London community, partnering with similarly minded small local businesses Hackney Gelato and Gloria Studio (flowers), plus Suffolk based Concrete & Wax candles, supporting their products through its retail arm.

The Proof also works with local charity Hackney Quest and donates 50p of every web order to them to help fund their important work with young people and their families within the Hackney community,

Alongside this the Proof are working with local community group Hackney Bumps to help raise money to continue their incredible work regenerating the skate park in Daubeney Fields.